Best Motorcycle Guide

The word helmet is widely known for it serves two purposes: for protection and for recreation. A helmet is worn on the head to protect it from injuries. It is like a hat but its design is more of protecting the head from any untoward incidents. Its use can be traced back to Ancient Greek soldiers who wore thick leather or bronze helmets to protect the head from sword blows and arrows. Later, helmets are designed to protect the head from bullets and shell fragments.

Sports (horse racing, football, ice hockey, cricket, and rock climbing) enthusiasts, workers engaged in dangerous works (construction, mining, riot police); drivers of motorcycles and bicycles make use of helmets. Motorcycle helmets are largely popular because majority of the people have motorcycles around the globe. Motorcycle drivers usually would buy discount motorcycle helmets or even cheap motorcycle helmets. The price is not really significant what is important is it serves the purpose. Well, there are those who are after of star wars motorcycle helmets for social identity and fashion.

Traffic enforcers implement the rule that motorcycle drivers should wear helmets. Accidents do not give warning, hence, prevention is better. People want to get a great deal. Discount are a good option for those who have limited budget. However, it is important to note that the purchase is sound enough. Having more than one helmet is already a luxury, a motorcycle driver needs only one helmet for protection. But of course, if there is much money available, you can buy two or three discount helmets. These can be a good gift to a friend.

Try also to window shop first for cheap helmets. You would never know if you'll also find one that is cheap but durable. When you wear the helmet, you will not be wearing the tag price, right? Don't mind what others will say. They are entitled to their own opinion.

Star wars helmets are patterned after the characters of the movie Star Wars. Here are different designs : adult deluxe storm trooper, X-wing helmet, adult deluxe Bobba Fett, adult deluxe Jango Fett, 3D helmet shaped pull string pinata, Hasbro clone trooper voice changer helmet, collectible storm trooper helmet, clone trooper collectible star wars helmet, and many more. These helmets also go with costumes. If you want to be safe and be "in" in terms of fashion, you can choose one of these helmets.

The decision as to what to purchase lies in you. Get to know how much is your budget, by then you can choose discount or cheap motorcycle helmets or Star Wars designed helmets.

This Labor Day weekend, we in Wisconsin will again experience the genius of Harley Davidson's marketing machine. For those of you in other parts of the world who were not kept awake by the continual thunder of thousands of Harleys riding down the road, let me explain. Each year, Harley Davidson Motor Company hosts an anniversary celebration in Milwaukee, which includes various satellite celebrations at dealerships throughout the area.

You may ask, "Marketing? This was a celebration -- a phenomenon." Exactly! Think about it, thousands of people traveled thousands of miles and spent a lot of money to celebrate their past purchase. There were events all weekend long in Milwaukee and at every Harley dealership where people gathered to socialize, admire each other's bikes, buy more Harley merchandise, and (probably) plan their next bike purchase.

This did not happen on its own. It was a carefully orchestrated marketing plan that HD has worked over decades. While there are many facets to this marketing plan, there are two things that really stand out.

First: Mystique. People don't buy a motorcycle when they buy a Harley, they buy an idea. There is a mystique about Harley Davidson that is unique in the automobile marketplace. I don't know of any other vehicle that draws thousands of people from all over the world to celebrate it. Sure, some have fan clubs where enthusiasts will gather; but none have the same volume of fans. Over the last few decades, Harley carefully formed this mystique, saving the company from almost certain bankruptcy.

Second: Culture. Harley has built a distinct culture surrounding their product, which includes non-motorcycle merchandise that accounts for 5% of the company's revenue. Rarely would you see someone riding a Hog that is not dressed the part. HD has carefully chosen their target market, and built their marketing around them. Sure, there are other motorcycles out there, but if you are in Harley's target market there is no other bike to buy. Many who now can't afford a Harley are waiting and aspiring to the point when they can join the club. And that's just the point. Harley has built a community of people that espouse the culture that perpetually builds the mystique.

Of course, there are other products that build on these elements. Sports teams are the classic example from which Harley has taken many pages. A few teams have a unique cult stature, such as the Green Bay Packers and the Chicago Cubs. What would happen if you saw these ads: "Two for One Deal at Lambeau Field!" or "Cheap Seats Available at Wrigley Field!"? It would be disastrous for their marketing!

So, how can you build mystique and a supporting culture around your product? What can you do to separate yourself from the competition so you no longer have to ask for the sale -- so your customers are asking to buy from you? How would it be if you never had to explain your price, but that your chosen customers are grateful to pay any price just so they can be in your club? This is my challenge to all of you business owners. What is your genius marketing idea?